Each section present different company with their Linkedin & Facebook ads, Landing pages and my insights regarding their funnel stages.
In the section below you can jump strait to the company you desire, and also suggest companies you want me to review and add to this doc.
If you want to review the entire company's ads, you should click on their name.
Reply IO | Leadfeeder | Stripe | Productboard | Airtable | Invision | Slack | Yotpo | Gong | Segment | Eko | Optimove | Bob | Syte | Cloudbees | Bread | Clearbit | Squarespace | Plaid | Figma | Case Study Ads | Demo Ads | Suggest a company
Website: https://reply.io/
Linkedin: Seems like they are using this channel for their acquisition.
TOFU: Video that showing their product with their benefit on the ad copy.
BOFU: Video that presenting their features.
Landing pages: Free trial, BOFU, Consideration
Facebook: Seems like they are using this channel for retargeting and acquisition as well.
Ads:
Website: https://www.leadfeeder.com/
Linkedin: For their gated content they are using lead gen form ad type
TOFU: Product explainer animation video.
MOFU: Guides, webinars
BOFU: Carousel ads showing product's features with social proof copy above, Demo request through lead gen form ad type.
Landing pages: Home page, Remarketing page – competitors comparing
Facebook: Seems like remarketing ads lead to the home page.
Ads:
Website: https://stripe.com/
Linkedin: They are promoting many guides with landing pages and lead gen forms ad type, Short webinars of 7-9 min each where they are teaching small subjects.
TOFU:
MOFU: Webinars, one of their campaign is targeting saas companies – they created a guide of how to build a successful saas product.
BOFU: They are using image ad with short and clear message (not sure this is the stage as I couldn't find more ads)
Landing pages: Webinar, Saas guide
Ads:
Website: https://www.productboard.com
TOFU: Video of their logo and describing what they are doing on the ad copy above, Product video that leading to a product page that describing exactly what they do.
MOFU: Guides
Landing pages: Sales page
Ads:
Website: https://airtable.com/
TOFU: Two blog posts
BOFU: one ad that describing what the product does.
Landing pages: Sales page
Ads:
Website: https://www.invisionapp.com/
MOFU: Guide ad that leads to a landing page (gated content)
BOFU: Ad that talks about specific feature and leads to very minimal landing page, Image ad with a short copy above about what they do and leads to a demo call landing page.
Landing pages: Guide – Clean designed landing page, providing valuable info about the guide (bullet points) that help me to decide weather to download the guide or not.
Specific feature, Guide, Demo, Webinar, Sale, Demo, Demo 2
Ads:
Website: https://slack.com/
TOFU: Ad that leads to a blog post that talks about how they can improve their productivity at work, Also they created a video that shows the main value for the users (cold audience)
MOFU: They created the 'state of work' report with a lead gen form to download it.
In addition they are promoting an ebook, case study, and webinar.
They are promoting many blog posts that talks about 'how Slack can improve your business' – my opinion about it is that they can do this move only because they a known brand, and an unknown brand couldn't do it.
BOFU: using the same ad copy from the TOFU stage but now with a static image.
Landing pages: Webinar, Landing page from the video, sales pages – they are using the home page for the TOFU stage, and for the BOFU stage they are using unique landing page with case studies inside and different message on the top – focusing on taking a step towards changing the current situation in the business.
Ads:
Website: https://segment.com/
Linkedin: Demo, Personal demo
Landing pages: Demo, Personal demo
Facebook: Seems like they are not using long funnel as they are using only one ad that leads to a general landing page to capture new leads.
Ads:
Website: https://www.ekohealth.com/
Linkedin: Promoting content to educate the market, using lead gen form.
Landing pages: 1
Facebook: The ads lead to product pages and to the home page
Ads:
Website: https://www.syte.ai/
Linkedin: Promoting blog posts, Guides, product features ads with Linkedin lead gen form, Carousel leads to the home page.
Landing pages: Home page, Guide.
Facebook: Existing customers videos, Case study videos – I think only for remarketing.
Ads:
Website: https://www.cloudbees.com
Linkedin: Accelerator, Reports with Linkedin lead gen form
Facebook: Webinars, conferences, Demo for remarketing.
Landing pages: Virtual conference, Demo
Ads:
Website: https://www.getbread.com
Facebook: Product video – their audience is eCommerce stores and they are promoting only on Facebook.
Landing pages: 1
Ads:
Website: https://www.squarespace.com/
Linkedin: Blog posts
Facebook: Product
Landing pages: 1
Ads:
Website: https://plaid.com
Linkedin: Product ad
Landing pages: 1, and they are using lead gen form in Linkedin
Ads:
Website: https://www.figma.com/
Linkedin: Case study ad – They are using a lead gen form and you have to insert manually your work email – good idea to make the lead more qualify.
For remarketing they are using lead gen form as well to get a quoate.
Ads:
